Ethical issues for the companies use advanced marketing practices

                     Ethical issues for the companies use advanced marketing practices

The ethical issues like acts, regulations and policies that manage the privacy, personal information and protect the information of the users are important and difficult for the companies while use social networks. The requirement of privacy is merely depend on the uses and types of social network. The communication method is changed rapidly due to networking, online sharing and information posting. It is important for the users to follow the good cyber ethics that involves the code of responsive behavior of the users on the internet especially on online social networks like FB, Myspace, Twitter and Linkedin (Kaur, 2017). Cyber ethics is a mandatory process of ethics that needs to be followed by the new and professional individuals. It is analyzed that the most important issue that are faced by the digital marketing agencies and online platforms is related to the adherence of private policies by the companies for its clients.

As per the views of Leite and Azevedo, (2017) modern electronic communication media have deliver the forces increasingly open to the public. Ethics and responsibility towards society are the key factors to the smooth performance of social media online. They should be work simultaneously with new media and social network implication. The participation of the users in the social network for interaction are become creative. Similarly, on the other side, the issues related to cyber bullying, cyber threats, text messages and emails without the permission. These types of issues become the challenge for the companies and digital marketing agencies to provide the security for their data. In this regard, it should be important for the companies to control the major issues related to the cyber crime (de Ruyter, et al., 2018). Trust and security becomes the major concern for the companies that needs to be maintain and control by the companies to operate the business.

References

Kaur, G., (2017) The importance of digital marketing in the tourism industry. International Journal of Research-Granthaalayah, 5(6), p.72.

Leite, R.A. and Azevedo, A., (2017) The Role of Digital Marketing: A perspective from Porto Hotels’ Managers. International Journal of Marketing, Communication and New Media, (2).

de Ruyter, K., Keeling, D.I. and Ngo, L.V., (2018) When nothing is what it seems: A digital marketing research agenda. Australasian Marketing Journal (AMJ), 26(3), pp.199-203.